With deep roots in the restaurant and bar industry, husband and wife team Joe and MariElena Raya sought out to simplify the process of making craft cocktails at home. Bittermilk highlights the ingredients that bring bitterness to the cocktail, an important part of a balanced cocktail, hence the name Bittermilk. Inspired by what goes into making a classic cocktail, they add complimenting botanicals and aromatics to brighten flavor and then use creative techniques to maximize flavors, such as burning, smoking, barrel aging, charring and macerating.